Every business on the market wishes to increase its online visibility, particularly on Google. How will you get in front of the right people in local search results and the Map Pack?
Optimizing your Google Business Profile (GBP) listing puts your local business in the best position to be discovered and convert interested searchers into paying customers. Here are some elegant guidance to glorify your Google business profile visibility
Verify Your Google Business Profile Contains Accurate Info
The first and foremost thing to consider in optimizing your GMB profile is information. Your business name on the GMB profile should be the same as on all online places. The same is true for the address. For example, if you write street as St. in your address, make sure it is consistent everywhere.
Enter the exact hours for both regular and holiday days. Your customers will appreciate your accuracy because it will save them from making extra trips and wasting time due to the store closing during their visit.
The third critical piece of information is your company’s description. Although Google decides which description to display in search snippets, you can edit the “from the business” section in your Google My Business account. Include keywords that browsers frequently use when looking for a business like yours online.
Avoid Using Spammy Techniques
Google is unquestionably good enough right now to detect when someone is attempting to game the system by, for example, automating content, creating doorway pages, and keyword stuffing. The same concept applies to GBP. That is Google’s software, so why would the world’s most crucial and powerful search engine allow you to get away with spammy techniques like paying people to leave positive feedback? Actual, potential clients believe in sincere opinions.
Google and the evaluation websites I mentioned do as well. They can tell if you paid a shady website to provide a phony five-star rating for your online business.
Google is unquestionably good enough to detect attempts to game the system, such as automating content, creating doorway pages, and keyword stuffing. The same holds for GBP. That is Google’s software, so why would the world’s most vital and powerful search engine let you get away with spammy tactics like paying people to leave positive feedback?
Potential clients will believe in genuine, sincere opinions. Google and the other review sites I mentioned do as well. They can tell if you paid a shady website to give your online business a phony five-star rating.
Attempting to bribe people for positive reviews, on the other hand, glosses over the potential information of the situation. Even if people had negative experiences with your online business, they would not express their feelings. It increases the likelihood that future customers will be “duped” and have a bad time when they expect something better.
Do you want to know – How to Grow Website Rank on Google by Avoiding Penalty?
Utilize the Google Business Profile Tools
Another useful tip for increasing your GBP is to make use of the tools provided by Google. One such tool is the Google Marketing Kit, which allows you to create free stickers, posters, and social media posts to promote your company’s promotions and activities. You can create beautiful posters of your positive reviews or evaluations, complete with written blurbs, and then share them on social media. Users can also follow your company’s local profile on GBP in the same way they would follow it on Facebook or Instagram. It gives followers access to new social posts, offers, blogs, and other product and event updates.
One of the most effective ways to increase your GBP is through reviews. They are free but do a lot to increase your company’s visibility to organic searchers. Consider how you would go about weeding through a large list of local general contractors if you had never hired one before. You have no idea if the claims made on a contractor’s website are accurate because you lack third-party confirmation in areas such as costs and work quality.
People looking for contractors in their area will be more likely to trust your company if they see you have a good number of four-to-five-star reviews. However, those reviews will not appear overnight. It is often necessary to reach out to satisfied customers for them to leave a review at all. You can do this via email, comment, or simply ask them to review their experience with you verbally.
Empathetically Respond to Negative Reviews
Even if you did everything possible to ensure your product meets industry standards, you also receive negative feedback from time to time. There is no getting around it. Taking personal offense and ignoring them, or worse, not approving them in the first place, can cause more harm than good. To be honest, having no negative reviews appears suspicious to everyone, including search engines. To be fair, the fair thing to do when a negative review appears is to take ownership, empathize with, and apologize to the customer directly, and offer to compensate in some way that is appropriate for the situation.
Google wants you to optimize the native profile of your online business. It wishes to foster the healthy competition that exists amongst local businesses. Almost everything Google does these days is in the name of user experience. Who can position themselves as one of the best vendors of whatever good or service the person requires?
Your response should be yourself. You’ll be able to do that solely if you have a killer GBP that attracts appropriate customers.