Google plays an essential part in showing the most relevant search results that people want. Top ranking in Google is a clear indicator of success in online business. One study showed that the first result in Google receives about 32% of all clicks, and the on the second page only obtain less than 1% of clicks. Therefore, many business owners have shown a willingness to improve ranking in Google without being penalized.
Now the question is, What is a Google penalty, and why does it matter for your website?
A Google penalty ensues when your website has come under scrutiny due to any issues. As a result, your website is impacting negatively, and you are down in Google’s search rank.
Google may determine to penalize your website due to recent algorithm modifications or a manual inspection of your website.
It is best to avoid the Google penalty at any cost as many websites get more traffic from search engines. So, we have come up with this article to describe the step-by-step guide to get a higher Google ranking without being penalized.
Prefer Quality Over Quantity
The Google ranking algorithms are designed to find web pages that offer little value and search for high-quality content. So, as usual in life, less is more. If you are not sure about your website content, take some time to analyze it. Shorten content that is too long or contains unnecessary information and also update your old content. It will not only reflect positively on your website’s Google ranking but also on your business – users will value it!
Think As A Visitor
If you want to rank high on Google, make sure your site looks attractive to your visitors. Google rewards well-organized websites that have high-quality content and concise information.
You need to view your website as a visitor and ask yourself if the information on the site is relevant and shown in an organized, easy to find manner. Make a user-friendly interface that guides your website visitors. Make sure people are getting what they are looking for on your website. Also, create your website mobile-friendly for smartphones users.
Aim To Get The Attention Of Google
Once you have optimized your website content, you can show it to Google and your visitors. The details shown in the result list are generated from the structural data of the website. It makes it easier for Google to extract the essential data, like title, a Meta description, and the URL of the website. Also, similar things apply to your visitors, like they find you easily, the more probable they are to click on your site. Make sure the given descriptions match the actual content of your site and any links leading to your platform live up to the visitor’s expectations.
Run Your Website Analyses
Website analyses are always helpful to know about its current status, where it ranks today, and whether it has any penalties or not. It helps you identify whether your website needs SEO improvement or not, and if yes, how much.
And other data, such as the ranking of keywords for your website and the number of visitors finding your website in Google searches, can help you grow your online business. Several online tools like Ahrefs, SEMrush help you analyze your website.
Appropriate Keyword Density And Usage
Using the correct keywords that are relevant to your business is very important. If you are wondering how to enhance your website in the eyes of Google, improve ranking, and get incredible traffic, here keywords play a crucial role in it.
Go for research to discover the best keywords to optimize your website. Also, People search Long-tail keywords so much, so it is vital to find them. You may select a tool like Ubersuggest to find long-tail keywords.
Some poor-quality websites will serve keyword stuffing and place an extreme and unnatural quantity of keywords on their site’s content. Make sure to utilize keywords rightly and wisely at all times.
Get Backlinks The Right Way
Poor quality and spammy links on your website can lead to a Google penalty. So, to improve website ranking in Google? Instead of gaining poor-quality backlinks, you should perform on bringing high-quality alternatives. High-quality links come from authority websites that have gained respect in Google’s sights over time.
One of the best methods to get these links is by guest posting and then obtaining an authority link back to your site. Tools like Guest Post Tracker can help you discover amazing blogs to write guest posts.
Once you have found blogs to submit guest posts, you will need to make sure the blogs are worthy for writing. One of the best ways to do this is by checking the site’s Domain Authority. High domain authority is good, so look for websites that have 30+ numbers.
Be Careful With Advertising
Google’s ranking algorithms are sensitive for links, the number of keywords, and ads on sites. Since Google’s goal is to ensure high-quality website content, too many ads will be penalized your site with lower rankings.
Make sure your content only includes relevant links. SEO (Search engine optimization) is an important marketing technique, but poor-quality or irrelevant links and ads can deliver a negative effect on your site. To integrate keywords and quality backlinks in your content, use the right tools such as white hat strategies and Google Keyword Planner.
The key to getting higher Google rankings without getting a penalty is being memorable and valuable. Make sure you take the time to know your target visitors and understand what they exactly like. Once you have all this information, you can create concrete content to meet their needs. You need to solve their issues and make them reach back for more.