Bounce rate is a crucial metric while reckoning the significance of a website. It pictures the behavior of your customers on your site. Other metrics such as time spent on the website and exit rate. Bounce rate also has its significance. It determines how many people found your website worthy. You may want other metrics to increase the conversion rate and time spent on the website, but you would need to reduce the bounce rate of your website.
What is Bounce Rate?
Bounce rate is the percentage of people who reached your website and left without performing any activity to people who came to your site and performed some action. This action could be by going to other pages or filling out a form or something else.
In simpler words, it is the percentage of all people who enter and exits on the same page, without any clicks to other pages on your site. A high bounce rate means that your website is not valuable or interesting. It is one of the metrics that you want to reduce.
So, here we have explained some proven methods that would help you how to reduce the bounce rate of your site:
1. Improve the Readability of Your Website Content
The readability of text can dramatically enhance the look and feel of your site. Here are three ways to improve the readability of a website:
- Wisely pick the format of your website. The fonts you use should be comfortable for the user’s eye.
- Use short sentences (not more than 20 words). Make your font larger so your visitors can read content faster without annoyance.
- Split your content into short sections, add whitespaces and increase the spaces between the lines. Maintain your website’s content well managed.
Apart from these, your content should provide valuable information to the readers.
2. Speed Up Your Website
If users can’t read your site content, it doesn’t matter how good or bad. According to research, 47% of visitors expect a web page to load in two seconds or a shorter time. This data indicates how on-page optimization is essential to reduce your bounce rate. It’s true, specifically in the case of mobile websites.
The slow-loading speed of websites is the main reason for high bounce rates. Hence, you need to work on your website loading speed to reduce the bounce rate.
3. Enhance User Experience
Creating a valuable site that looks enchanted equally on all devices and platforms brings you one step closer to decreasing bounce rates. Observe your user’s behavior and watch out for what influences their decisions. It is an overall feeling that a user experiences when visiting your website.
4. Reduce the Number of Ads, Pop-Ups, and Widgets
Landing pages are vital for engagement because they encourage visitors to explore your website. Visitors will be distracted by content that includes banners, graphics, pop-ups, and advertisements. Furthermore, it can clog the visible area, which encourages your visitor to visit another website.
As a result, you must consider whether advertisements are required on your landing pages. If you include an ad or banner, make sure the pop-up message is relevant to your website’s content. It will significantly boost your website’s credibility and keep your reader’s attention on the page.
Remember that the advertisement should not be larger than the paragraph or displayed nearby in a page margin.
5. Captivate User Attention by Using High-Quality Images
High-quality images are another effective ways to enhance bounce rate. Images with attractive backgrounds are very effective. There are many online sites where you can buy professional photographs. Using quality images on landing pages will have a good impact on visitors. You can use such images as full-screen backgrounds, inner photos next to CTA, or background slides.
6. Optimize Your Website for Mobile
According to the data, the number of users using the internet from mobile devices is growing per year. Thus, it has become vital to optimize your website for mobile to decrease the bounce rate.
Unfortunately, launching a mobile responsive site remains a daunting task, particularly for larger websites. Therefore, mobile optimization is essential for every type of website. To lower the bounce rate of your website, you should strongly consider making your site mobile-friendly.
7. Improve Website Navigation
You must find a way to receive a “visit” credit through analytics software to determine how to reduce your bounce rate. To receive a “visit” credit, your visitors must navigate from one of your website’s landing pages to at least another page on your website. It is made simple for your user by a visible website and a navigation menu.
8. Include a Call to Action
What action your user must take after they have captured the data you offered? Once you recognize what you want your users to do, you can motivate your visitors to take action by including one CTA (Call To Action) in your website content. It will help your visitors find and do what they want to more effortlessly and fast.
Note: Do not include dozens of CTAs on your website, as it will confuse your visitors. Think about how your website content can help readers achieve their goal, and then include a relevant CTA that assists them to get the job done.
9. Set External Links to Open in New Tab
Set all external links to open in a new tab to keep your readers concentrated and engaged on your site. Setting external weblinks to open in a new tab can reduce the bounce rate.
This setting makes it easy for your visitors to return to your website after following external links. Also, try to embed external content in your webpage to focus users’ attention on your website.
Set the external link on the lower section of your web page to deliver yourself time to show credibility. More credibility with your readers will motivate them to navigate through your website to answer their initial queries. Furthermore, an internal linking structure that is fully connected will help users navigate while reducing your website bounce rate.