Link building is a crucial part of SEO that delivers numerous benefits for small businesses. An effective Link building strategy not only drives traffic to your small business website but also helps you get in front of new audiences and possible customers.
Furthermore, earning backlinks (links from another site that indicate a page on your website) frequently provides businesses the ever-needed ranking growth on Google search engine results pages, enhancing search presence and business prospects as an outcome.
Owning a small business usually implies discovering more reasonable marketing possibilities for promoting your business. However, when it reaches digital marketing, that could place your firm reputation at risk.
Numerous SEO firms employ less-than-effective tactics that would temporarily increase your Google Search ranking. Though calming at first, the result could yield a penalty with Google, and your brand might become delisted from search, showing a loss of your hard-earned prestige.
Hence, link building for small businesses can accomplish safely and effectively, so long as you are keen to invest resources or time into doing it correctly.
Do small businesses need to build links?
SEO professionals will tell you that gaining backlinks to your content improves your possibilities of ranking on the search engine results page. However, link-building is the difficult task of SEO (search engine optimization).
Approximately 75% of internet users don’t scroll past the first page of search engines. And nearly 30% of these users never bother looking past the first few results of search engines.
By selecting an effective link-building campaign, small business owners can use high-quality backlinks to enhance their chances of ranking. Getting links from relative and authoritative websites will increase your site authority. It is a part of SEO strategy to improve rankings and traffic.
Here are some most suitable link-building tips for small businesses:
1. Partner with small businesses
Link building is the process of creating a relationship with a website owner from whom you are getting links for your website. Partnerships with small businesses will provide reliability, and people will be more potential to add a link to your site if they collaborate with you as a businessman.
Research local communities in your area that do something relevant to what you do. Contact and establish partnerships with local businesses and propose referral discounts to shared buyers. If you follow this Link Building tips effectively, you will get natural linking options alongside other advantages.
2. Connect with influencers and local bloggers
Numerous communities have social media influencers or local bloggers that produce quality content for relevant target audiences. Their posts frequently give a profitable opportunity for your link-building actions.
Reach out to relevant sites and local bloggers and see if they are open to collaboration. Make arrangements to deliver a valuable experience and possibly a free visit to your business in exchange for a guest post linking to your company website.
Also, you can opt to use affiliate-style content marketing. In exchange for a share of sales proceedings arriving from their site, they’ll keep your online presence via unlinked and linked mentions. These backlinks should be no-follow. So, the real advantage is the referral traffic they will provide.
3. Promote a press release
Contact local bloggers or news websites to tell them about your company project. It can bring you mentioned or covered on many local websites, creating trust and geo-relevancy signals. It is different than blasting out a cheap press release for syndication, so don’t lump them together.
This approach works well with other topics in our guide; hosting a fundraiser or sponsoring an event are newsworthy actions. Make sure to go out and show your work to the news media and other places.
4. Sponsor a local event
Sponsor or hosting local events can help you gather linked and unlinked mentions on local blogs and news websites. Search Engines consider these mentions when ranking your business website.
Find out about conferences, professional events, festivals, or any other event with a relevant audience and gain involved.
5. Add Links to Existing Content
Broken link building is another important kind of link addition. Big businesses and corporations frequently have broken links on other websites. If your company provides a similar product or a service, you can contact the owner of those linking sites and recommend substituting broken links with ones leading to your website page. It not only helps you grow your rankings, but it also helps the other website to offer a better searching experience to its visitors.
6. Guest posts
Writing a piece of content can drive a long way in your digital marketing steps. It is essential to find relevant websites available for collaboration and guest blogging. Make sure to write a good piece of content for every webpage or blog that accepts your pitch, as it will improve traffic for both.
7. Join local directories
Local directories may or may not build a do-follow backlink, but they are yet valuable. For local search results, Google also takes citations into account. It includes listings on your business name, address, and contact number on websites, even if they do not link to you.
Citation building is low effort and safe. So as a local business, you take this opportunity.
These Link Building tips can help your business gain more link placements and grow business as a valuable and appreciated part of communities.