In recent years, with the rise of virtual assistants such as Google Assistant, Siri, and Alexa, voice search has become an integral part of our lives. It is not going away anytime soon. Nearly 50 percent of all searches are now using a voice assistant. People use it to ask questions, find information, make purchases, check the weather, and more. Voice search allows quick and easy access to information, which can be especially helpful when you are in a rush. As voice search continues to rise in popularity, businesses need to understand how this technology performs and how to optimize for it.
Voice search optimization (VSO) is the process of optimizing your website and content to appear in voice search results. Optimizing your website and content for voice search needs a slightly different technique than traditional SEO. As people perform searches via a voice assistant, they usually ask questions or use more conversational language than they would in a typing query. Therefore, you need to include natural language, targeted keywords, and long-tail phrases in your content to ensure that it gets picked up by voice assistants.
Here, we will discuss how you can revolutionize your SEO strategy with voice search optimization.
Focus on Conversational Keywords
Unlike traditional search queries, voice search queries are more conversational and long-tailed. When people use voice search, they tend to ask questions in a natural language format. Therefore, it is necessary to concentrate on long-tail keywords that reflect natural language. Using conversational keywords in your content can increase the chances of your website appearing in voice search results.
Optimize for Local Search
People frequently use voice search to locate local businesses and services. Therefore, optimizing your website for local search is crucial if you want to appear in voice search results. Ensure your website is optimized for local SEO by adding your business name, address, and phone number (NAP) to your website and local directories. Also, your website should be mobile-friendly, as many voice search queries come from mobile devices.
Create Content that Answers Questions
As mentioned earlier, voice search queries are more conversational and question-based. Therefore, creating content that answers commonly asked questions in your niche can help you rank higher in voice search results. Use tools like Google’s “People Also Ask” feature to identify the questions people are asking and create content that answers those questions.
Use Structured Data Markup
Structured data markup is a kind of code that you can add to your web page to help search engines (like Google) comprehend your content better. It can also help your content appear in rich snippets. Rich snippets are the boxes that appear at the top of search results with a summary of the information you’re looking for. Adding structured data markup to your website can help you rank higher in voice search results and increase your click-through rates.
Improve Your Website Speed
Website speed is crucial for both SEO and user experience. According to Google, the average time a website takes is 15.3 seconds to load on mobile devices. However, people tend to abandon websites that take more than three seconds to load on any device. Therefore, it is essential to optimize your website speed to ensure your site is accessible to voice search users.
Use Natural Language in Your Content
Using natural language in your content can help you rank higher in voice search results. When creating content, focus on using a conversational tone and avoid using technical jargon that people may not understand. Also, use short sentences and paragraphs to make it easier for people to read and understand your content.
Ensure Your Website is Mobile-Friendly
As mentioned earlier, many voice search queries come from mobile devices. Therefore, it’s essential to ensure your website is mobile-friendly. A mobile-friendly website is optimized for smaller screens, is easy to navigate, and loads quickly on a mobile device. Google provides a free tool that you can use to check if your website is mobile-friendly.
Leverage Local Listings
Local listings can help you rank higher in voice search results. Hence, it is vital to do listing your business on popular directories like Google My Business, Yelp, and Yellow Pages. Also, make sure your business information is consistent across all directories.
Use Social Media to Promote Your Content
Social media can help you increase your website traffic and improve your chances of appearing in voice search results. Share your content on social media platforms like Facebook, Instagram, Pinterest, Twitter, and LinkedIn to increase its visibility. Also, encourage your followers to share your content to reach a broader audience.
Consider Voice Search Advertising
Voice search advertising is a new format that allows you to advertise your products and services on voice search platforms like Amazon Alexa and Google Assistant. Voice search advertising can help you reach a new audience and increase brand awareness. Hence, it is crucial for you to optimize your ads for natural language and conversational keywords.
In conclusion, voice search optimization is crucial for modern SEO strategies. You can revolutionize your SEO strategy and stay ahead of the competition by focusing on conversational keywords, optimizing for local search, creating content that answers questions, using structured data markup, improving your website speed, using natural language in your content, ensuring your website is mobile-friendly, leverage local listings, use social media to promote your content and consider voice search advertising.