Why Stick to One Channel?
Today’s leads aren’t just hanging out in their inbox. The most successful HubSpot campaigns use multi-channel workflows—reaching users where they are: email, SMS, chat, and even social.
HubSpot Tools for Multi-Channel Campaigns
📧 Email Automation — The foundation, but just one piece of the puzzle
💬 Live Chat & Chatbots — Use workflows to route chats or follow up automatically
📱 SMS Integration — Trigger texts for high-priority actions (via Twilio, Sakari, etc.)
📣 Social Media Ads — Automate retargeting via connected Facebook & LinkedIn accounts
Sample Multi-Channel Workflow
- Lead Downloads Guide
- Send Email Sequence (Days 1–5)
- No engagement? Trigger SMS reminder
- Still cold? Retarget on Facebook/LinkedIn with ads
- Engaged lead? Alert sales rep via Slack integration
💡 What Reddit Marketers Are Saying:
“Adding SMS doubled our webinar show-up rate.”
“We saw a 3x lift in reactivation when we layered email + social ads.”
Best Practices for Multi-Channel Success
✅ Don’t overload—coordinate timing across platforms
✅ Personalize content by source and behavior
✅ Always track engagement per channel to optimize
Final Takeaway:
HubSpot isn’t just for email. Smart marketers are using its integrations and automation tools to orchestrate campaigns across channels—turning cold leads warm and warm leads into customers.
💡 DM me “MultiFlow” and I’ll send you a plug-and-play template for your first multi-channel workflow!
If you’re tired of losing leads and missing out on sales, it’s time to take control. Sign up for HubSpot’s Free CRM today and start turning more leads into customers!
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