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Links are not a top 3 Google Search ranking factor - says Gary Illyes

Google: Links No Longer Among the Top Three Ranking Signals

In a groundbreaking announcement, Google’s very own Gary Illyes has declared that links are no longer one of the top three ranking Signals in Google Search. This statement contradicts what we’ve believed for years and shakes up the foundation of SEO as we know it. Rewind to 2016, when Andrey Lipattsev, a senior strategist at

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