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Expired Landing Pages

Can Expired Landing Pages Ruin Site Ranking in Search Engines?

Numerous landing pages expire each day. The reason behind it may be services stopped, all things sold out, or data becomes obsolete. Handling the expiring content from an SEO perspective can impact the organic search rankings of websites overall. Google rankings mainly rely on SEO signal trends. If a website has millions of relevant landing …

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Why Do You Need To Hire An SEO Agency For Your Business

Why Do You Need To Hire An SEO Agency For Your Business?

Advertising has one of the most demanding and critical aspects of running a business. It means that the overall success of your company will be determined primarily by the effectiveness of your advertising campaign. Nowadays, most businesses look to promote their products or services online because everyone is online. To do so, one must have …

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The Power of Video SEO Boosting Your Visibility on YouTube and Google

The Power of Video SEO: Boosting Your Visibility on YouTube and Google

In the digital age, videos have become a dominant medium for information, entertainment, and marketing. As a result, video content creators are constantly seeking ways to maximize their reach and impact. This is where Video SEO (Search Engine Optimization) comes into play. Understanding how to harness the power of Video SEO can significantly boost your …

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Google Releases October 2023 Spam Update

Google Releases October 2023 Spam Update

Google is making headlines with its latest move to enhance the search experience for users across the globe. The October 2023 Spam Update has been unveiled with a laser focus on combating spam in multiple languages, including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and more. This comprehensive update is designed to tackle issues such as cloaking, hacked content, …

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September 2023 Helpful Content Update

Google Concludes Rollout of the September 2023 Helpful Content Update

Google has wrapped up the deployment of the September 2023 Helpful Content Update, a process that commenced on September 14 and concluded on September 28. This latest update signifies a pivotal milestone in Google’s commitment to refining the online search experience. The cornerstone of this update lies in an enhanced classifier system, bringing forth significant …

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Links are not a top 3 Google Search ranking factor - says Gary Illyes

Google: Links No Longer Among the Top Three Ranking Signals

In a groundbreaking announcement, Google’s very own Gary Illyes has declared that links are no longer one of the top three ranking Signals in Google Search. This statement contradicts what we’ve believed for years and shakes up the foundation of SEO as we know it. Rewind to 2016, when Andrey Lipattsev, a senior strategist at …

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HTTP 304 Status Codes

Unveiling the Quirks: Unforeseen Pitfalls of HTTP 304 (Not Modified) Status Codes According to Google

In an intriguing revelation, Gary Illyes, the voice of Google, delved into the intricate realm of HTTP 304 status codes and their potential to take an unexpected tumble. Despite its role as a beacon of understanding for search engine bots, the seemingly innocuous 304 status code can orchestrate a mesmerizing backfire of events. In his musings shared …

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Google August 2023 Core Update

Google Unveils August 2023 Core Update: Enhancing Search Experience

In a significant development, Google has officially launched the August 2023 core update, aiming to refine the search experience for users across the digital landscape. This strategic move is part of Google’s ongoing commitment to ensuring that its search engine algorithm remains at the forefront of delivering relevant and reliable results to its vast user …

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Introduction of TW-BERT Advancements in Google Ranking Algorithm Research

Introduction of TW-BERT: Advancements in Google Ranking Algorithm Research

Google’s latest breakthrough in the realm of ranking algorithms has been unveiled as Term Weighting BERT (TW-BERT), a significant development aimed at enhancing search result accuracy. This innovative framework not only refines the ranking procedures across the spectrum, including query expansion but also boasts seamless integration into existing ranking systems. While Google has yet to …

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