LinkedIn updates its algorithm, which affects how information appears in user’s feeds. Users could also have more control over their feeds, with the ability to prevent certain types of content from appearing. Also, you can pick to see additional content from thought leaders, business consultants, and creators who are not in your community.
This LinkedIn updates update provides a more personalized and relevant experience and sparks meaningful conversations and engagement among customers. Here is a brief rundown of all the changes to LinkedIn’s feed that are currently in effect.
Users will have more control over the content of their feeds
LinkedIn now allows users to limit the content that does not interest them.
Now, You can decide “I do not want to see this” for individual posts and limit content from specific authors.
According to Linda Leung, Director of Product Management at LinkedIn, in a blog post:
“We’re testing new ways for how you can receive status updates on each report that you submit. We are always seeking to improve, so there is more to come in feed controls. In the future, the more you use this, the more we learn your preferences and can tailor your experience.”
Users will also control how much political content appears in their feed. This functionality is currently being tested only in the United States. But in the future, it could be expand to other regions and languages.
Feed will contain less irrelevant information and updates
The changes to LinkedIn’s feed algorithm mean that it will now present more focused activity from a person’s network.
It will attempt to prioritize posts and actions that are helpful, rather than feedback or action that members will not find worthy.
LinkedIn’s feed will now include more of:
- Posts, videos, and other content material associated with customer’s specific interests
- Alternatives to genuine participation
- Conversations that are safe and productive while adhering to neighborhood guidelines
LinkedIn will filter polls based on recommendations to highlight only worthy and relevant suggestions.
Low-quality content that explicitly solicits interactions will not get promoted, as LinkedIn tries to encourage high-quality content.
LinkedIn’s feed will contain far fewer of:
- Irrelevant updates, such as a connection’s comment on a post by someone you’re not connected to
- Politically Oriented Posts (Should You Choose)
- Alerts – Customers will no longer get notification of every relocation or replacement in their community
- Low-quality clickbait posts intended to elicit interactions
- Polls from people you don’t know
What Does This Mean for Business?
The LinkedIn engagement has grown for six consecutive quarters. It means opportunities for businesses that use it in their marketing and recruitment strategies have simultaneously increased.
However, in light of these new modifications, some businesses may need to reconsider their strategy. They will no longer be able to use “growth hacks” to attract a large audience and instead must focus on creating high-quality content that will drive engagement and attract an audience.
What are the best types of LinkedIn content to post?
Blogging
Sharing your blog posts on LinkedIn is an excellent way to broaden your audience, raise brand awareness, and encourage discussion. When sharing blog content on LinkedIn, remember to:
- Begin the post with a personal observation.
- To shorten the URL, use Bitly or similar software.
- Make sure the thumbnail is stunning.
Industry News And Research
LinkedIn is a business-to-business social networking site where members actively seek industry-related content. As a result, it is a great place to share case studies, reports, and whitepapers based on research.
LinkedIn users are constantly looking for industry updates and news. If you post them, it can help you build your company’s LinkedIn profile as a go-to source for such information.
Photo Updates
Sharing a photo is an excellent way to demonstrate your business’s uniqueness. Attractive and intriguing images captured at business events or in your office may receive huge attention on LinkedIn.
Images of your company’s employees and activities help to humanize your LinkedIn postings.
Quick Tips
On LinkedIn, simple blogs that combine leadership advice and methods perform well. Because this is a professional network, focus your ideas on topics that promote productivity, leadership, and professional success.
Source: LinkedIn
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