LinkedIn has released three pages updates that will allow businesses to engage in more meaningful communication with their target audience.
Businesses can use post templates to create more engaging content, pinned comments to guide the direction of a conversation, and a new commitments section to emphasize their most important values.
These updates have been rolled out over the month, so you may already have access to them. If you are not knowledgeable about them, read for the most recent information here.
#1. Post Templates For LinkedIn Pages
Businesses now have an easier way to create rich LinkedIn page content with customizable templates.
Post templates are available directly in the LinkedIn app without downloading additional tools.
Start creating a post and tap the “use template” button. Then you can customize the background, choose the font, add text, attach clickable links, and more.
#2. Pinned Comments
Businesses can now highlight their favorite comments on posts by pinning them to the top of the comment section. In a blog post, LinkedIn recommends using pinned comments to keep the conversation on the topic:
“With the help of pinned comments, you can guide the conversation you want to see on any of your brand’s posts. Pinning any comment on a post will permanently place that comment at the top of the thread, so everyone who sees the post will see that comment first.”
You can change the pinned comment at any time to maintain the conversation flowing or move it in a different direction.
Also Read: LinkedIn Updates: How It Ranks Content
#3. Page Commitments
Businesses can employ a new LinkedIn page section dedicated to stressing company values. “Our featured commitments” is a new section of LinkedIn Pages where your organization can showcase its most important values for job seekers and potential partners. You can contain up to five commitments in your featured commitments section, such as:
- Diversity, equity, and inclusion
- Career growth and learning,
- Work-life balance
- Social impact
- Environmental sustainability
LinkedIn will feature your commitments in the About section of your Page. You can expand the area by hosting content that demonstrates your company values, such as reports, certifications, videos, and blog posts.