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Introduction of TW-BERT Advancements in Google Ranking Algorithm Research

Introduction of TW-BERT: Advancements in Google Ranking Algorithm Research

Google’s latest breakthrough in the realm of ranking algorithms has been unveiled as Term Weighting BERT (TW-BERT), a significant development aimed at enhancing search result accuracy. This innovative framework not only refines the ranking procedures across the spectrum, including query expansion but also boasts seamless integration into existing ranking systems. While Google has yet to …

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Mastering the Art of Personalization Top Digital Marketing Tips

Mastering the Art of Personalization: Top Digital Marketing Tips for 2023

For businesses aiming for success in the ever-changing world of digital marketing, keeping up with the latest trends is crucial. One of the most powerful strategies in the marketer’s arsenal is personalization. In 2023, mastering the art of personalization has become a competitive advantage and need for businesses looking to engage and convert their target …

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social media content

6 Tips to Create Eye-Catching Social Media Content

In today’s fast-paced world, social media has seamlessly integrated itself into the daily routines of the majority. According to the Datareportal April 2023 global overview – more than half of the world now uses social media (60%) These social media platforms offer a multitude of avenues for interaction, information sharing, and brand connections. It’s no wonder businesses …

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SEO Link Building

SEO Link Building: The Key to Unlocking Your Website’s Potential

In the competitive world of digital marketing, search engine optimization (SEO) is a powerful tool that can make or break the success of a website. Among the various strategies and techniques employed in SEO, Link Building stands out as a critical factor that can unlock a website’s potential and drive it to new heights. Link …

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Google Replies Whether Security Headers Provide Ranking Influence.

Google Replies Whether Security Headers Provide Ranking Influence

During a recent Google SEO Office Hours session, a query arose regarding the potential impact of security headers on search rankings. The question holds significance due to the role played by security headers, such as the HSTS header, in ensuring a secure HTTPS connection. It is worth noting that HTTPS serves as a lightweight ranking …

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Facebook Marketing Mistakes

Facebook Marketing Mistakes That You Need to Avoid

Every marketer wants to get their business out there in front of as many people as possible. When it comes to social media promoting, most brands will consider the Facebook platform. Over the past few years, the number of Facebook buyers has been increasing at an incredible pace. There are some common Facebook marketing mistakes …

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Top SEO Trends You Need To Follow For Better Results

Top SEO Trends of 2023 You Need To Follow For Better Results

The world of search engine optimization (SEO) is ever-changing, and 2023 is shaping an exciting year for the industry. There were numerous Google algorithm updates in 2021, including the Core Web Vitals Update and the Page Experience Update, and many more are planned for 2023. SEO trends for 2023 emphasize accessibility, mobile-friendliness, machine learning, and …

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Interaction to Next Paint

Google Will Replace FID With INP (Interaction to Next Paint) as Core Web Vitals Metric

On 10 May 2023, Google announced at Google I/O, Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric starting in March 2024. What is Interaction to Next Paint (INP)? INP (Interaction to Next Paint) is a metric that utilizes data from the Event Timing API. It helps …

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Organic Keywords - Improve Your Rankings

How Can You Find Organic Keywords And Improve Your Rankings?

Organic keywords refer to the words and phrases users input in search engines such as Google, Bing, and Yahoo to search for information or content. Organic keywords are unpaid and natural searches. They help in optimizing a website for SEO purposes. In this article, we will discuss organic keywords in detail. What are Organic Keywords? …

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