Google SEO Updates That You Need To Know For Digital Marketing

Google updates the underlying algorithm that generates search results hundreds of times per year. Both minor (frequent) updates and major (frequent) updates aim to improve the quality of search results. Most changes have a little visible impact, but updates can occasionally significantly reorder results.

Websites and brands that value the organic search channel should monitor their search results for changes regularly and follow any Google guidance on pending or recently completed updates.

Getting to the heart of SEO updates is critical when learning digital marketing from the ground up. It is common for marketers who want to grow their business organically to invest in good SEO to ensure that they rank high on search engines. But what exactly does Good SEO entail?

Many websites practice SEO in the same context, but only some of them rank on Google’s search engine results page. The reason for ranking those fewer websites is that they must have followed the most recent Google SEO norms. This popular search engine makes numerous changes to its search ranking algorithm each year, and to rank your websites in Google search results, you must be aware of the most recent SEO updates.

Here are some trending SEO updates:

May 2022 Core Update For Google Search

Several times per year, Google makes substantial improvements to overall ranking processes, which refer to as core updates. Core updates are designed to increase the overall relevancy of search results and make them more helpful for everyone. Google announced its May 2022 core update on 25. To fully roll out this update will take approximately 1-2 weeks. We will publish another blog post again after the rollout of the May 2022 core update is complete.

A core update from a search engine like Google generally upgrades the Google algorithm used to understand users’ search queries better. The algorithm ensures that Google does not target websites of any particular niche or ranking signals, such as quality, in this form of update. All you can do is an eye to focusing on incorporating new features into the algorithm that affects how the websites are ranked.

Page Experience Update For Desktop

Page experience is a combination of existing Google search ranking factors such as the mobile-friendly update, HTTPS, ranking boost, Page Speed Update, safe browsing penalty, intrusive interstitials penalty, and Core Web Vitals refinement metrics around speed and usability. It means page experience improvement is a vital part of your SEO campaign.

When it comes to ranking a page, Google has stated that page experience is not a ranking score in itself but that each element has its weight and ranking within the overall Google ranking algorithm. Read more here about it.

2021 Google Broad Core Algorithm Update

Google’s broad core updates are specifically designed to improve the quality of organic search results. If the November 2021 Broad Core Algorithm Update has hurt your website, it may be time to rethink your content strategy.

The main update aims to filter our low-quality, low-effort content from key search ranking positions and ensure that the quality of Google search results continues to improve. If Google penalized your website, it means that Google has discovered other web pages that it believes are more relevant and valuable.

Mobile Speed Update

Google implemented the mobile page speed update by making page speed a ranking factor in mobile search results. According to Google, this only affects slower mobile site speed on smartphones. According to Google’s reflection statistics, increasing the page loading time from 1 to 10 seconds increases the bouncing rate by around 120 percent, and that website hurts ranking. 52-54 percent of mobile users ignore a page that takes more than 3 seconds to load, and the average loading time for a site on a mobile device is 15 seconds.


MUM Update

MUM is an abbreviation for Multitask Unified Model, and it is a new Google search technology, first introduced in May 2021. It uses artificial intelligence or natural language understanding and processing to respond to complex search queries using multimodal data. MUM is multilingual and processes information from various media formats to provide answers. It understands images, video, and audio files in addition to text.

Google introduced MUM as a 1000 times more powerful evolution of BERT. MUM combines several technologies to improve the user experience by making Google searches more semantic and context-based. Google intends to use MUM to respond to complex search queries for which a standard SERP snippet is insufficient. Continue to know more about this update

Site Diversity Update

This SEO update reduces the number of web domains that appear in the SERP with multiple URLs (Search Engine Result Page). It also launched to reduce the number of site listings in search results, which means no more than two pages from the same web sources.

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