Google confirms rolling out another helpful content update on December 5, 2022. The rollout should take about two weeks to complete. This update adds new signals and works across content globally in all languages.
Google tweeted about this update on Twitter. Here is a screenshot:
The December 2022 helpful content update enhances the August helpful content system. A ranking “system,” according to Google’s new terminology, is an augmentation of Google’s algorithm that is continually running in the background. An algorithm “update” relates to changes to ranking systems. Google wants to reward better and more valuable content that was composed to help people. It seeks to elevate content that offers distinctive value to the web beyond what is widely available from other publishers.
This update to the helpful content system may include new signals or changes to the old in addition to expanding to all languages. Google does not disclose precise specifics regarding adjustments to ranking systems. With each algorithm update, there is an opportunity to recover from the previous one. If Google’s helpful content system struck your website in August and you have worked to enhance it, you can see rankings rise with the December update. On the other hand, there are potentially harmful impacts connected with algorithm modifications. If you saw a favorable or no effect on your site from the August launch, that could change with the December update.
What can you do if Google helpful content update impacts your site?
Google has previously given recommendations if an algorithm update negatively impacts your site. However, there are no specific steps to recover, and a drop in rankings may not indicate anything is wrong with your pages. If your site is affected by an update, Google has provided a list of questions to consider. According to Google, there is some recovery between core updates, but the most significant difference will be after another core update.
If you see any ranking and visibility changes in Google search over the next two weeks, you can link it with this update. Read Google’s suggestions, make the necessary modifications, and hope for a recovery in the next few months.