8 Types of Social Media Content to Get More Engagement

Are you unsure of the ideal social media content for your company? So you’re in the right place. We will show you all the incredible categories of social media content to help you increase interaction. With over 4.74 billion users worldwide, social media has become an essential part of our lives. There are many different types of content to drive excellent results. You have a lot of alternatives when it comes to your social media content, which is good news. Here, we’ll demonstrate a variety of social media content that might help you interact with your followers.

Blog Content

Blog content is one of the best forms of social media content that is crucial to your social media content strategy. It is one of the simple strategies to drive traffic to your website. There are many ways to promote your blog content on social media, but they all involve images. You can send a link preview that features your featured image or include the link in the description of a picture, animated gif, or video. In either case, you’ll need to create some kind of promotional picture, such as a branded design or a stock photo.

Surveys And Polls

Another fantastic social media post format is polls and surveys. It is perhaps the simplest way to get your followers to engage. The fact that polls are excellent data collection tools is an added benefit. Receiving comments from your followers and consumers can help you refine your digital marketing strategy, enhance your product, and better plan your next feature before going to market. 

Polls and surveys are quick methods to engage your audience. You need to identify their problems and learn what features they want to see in a platform or product similar to yours. If that’s still not enough to persuade you, consider how exciting voting can be! For instance, Instagram made the voting option interactive and visually appealing for its Stories feature.

Videos

For uploading and sharing your video postings, there are video social networks like YouTube, Facebook, etc. Make your video shareable on other social networks and embeddable on your website. Compared to others sorts of social media content, videos typically receive more attention and engagement.

Infographics

Since they are an excellent tool for visual education and learning and communicate with our brains directly, infographics are typically a roaring success. The processing of visual information is significantly quicker than reading text. Infographics are the most effective approach to presenting data that combines insights, facts, and numbers.

GIFs

Making custom GIFs for your brand can be a fun way to spice up your social media feeds. Almost any kind of social media content can be a GIF. A quote can be written as an animation by itself or a tip post can show different sections in sequence. For a more engaging method, comparisons can also be made in GIFs.

Webinars

This kind of high-quality content is ideal to share with your audiences on social media, whether you do so to promote an upcoming webinar or to share the actual webinar recording itself.

Quotes

Sharing quotes on social media is a brilliant way to engage your audience, especially when the statement is inspirational and applicable to your line of business. To captivate your target audience, you might publish comments that your staff has delivered at conferences or during webinars. However, you can also share sayings from well-known figures in your field or speakers who have a strong following with your followers. Use hashtags when sharing quotes on Twitter or LinkedIn to reach a larger audience and, ideally, gain new customers and followers.

Livestreams

Livestream is another well-liked format for social media posts. Livestreaming puts you on the social scene on platforms like LinkedIn, Instagram, Facebook, YouTube, and others. A human face beside your business fosters trust, boosts client loyalty, and raises interest in your brand and its products. Livestreams can be recorded and allow you to share them with anyone who couldn’t attend in person.