SERP Volatility(1)

Navigating the Waves of SERP Volatility: A Guide to Refine Your SEO Strategies in 2023

Search Engine Optimization (SEO) professionals have been experiencing a rollercoaster ride in 2023, courtesy of the fluctuations in Search Engine Results Pages (SERP) volatility. The continuous series of Google Core Updates throughout the year has left many SEO experts grappling with uncertainties about the optimal strategies to adopt. What is SERP Volatility? SERP volatility refers …

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