If you like to enhance your ranking with the Instagram algorithm, the best thing you can do is have as many interactions (comments, likes, clicks, and saves) as possible. And by making momentum with your existing community, you will soon see your content in front of a new audience.
Here are a few ways to enhance your Instagram ranking and gain new audiences:
Use Instagram Stories Stickers
Instagram Stories stickers are an excellent form to encourage audience engagement. The more engagement posts get, the more they will be promoted by the Instagram algorithm.
There are a ton of Instagram stickers, but the most useful ones for giving engagement are the emoji slider, question, and poll, stickers.
Emoji slider and poll stickers are a quick and effortless engagement win and can use for almost any brand or industry.
Question stickers are also good at driving genuine engagement with your audience, which is approvingly valuable for the Instagram algorithm.
Drive Conversations with Comments and Engaging Captions
Comments and likes are essential in Instagram when it comes to Feed ranking. So it is a good idea to encourage more and more people for your post. Writing suitable captions that drive engagement is one of the best ways. Adding a call-to-action in the Instagram caption can assist drive more interactions.
Post Instagram Reels Consistently
Instagram Reels above 12 months old now, lets you record and edit 15-second video clips with audio. There are tools available to create Reels, relying on your brand. You can use Instagram Reels in your Stories or straight to the feed.
If you desire to get more views, you can also post your Instagram Reels on the Explore page. It is Instagram’s hub for real-time curation of user-generated content. The Explore page has a search function, and it displays posts to every user from accounts they do not follow yet.
Whenever an individual engages with your post via Explore, it is more potential to pop up on the feed of their followers or Explore page. It effectively creates a chain reaction of cross-engagement. Instagram has roughly 2 billion monthly active users now. Hence reserving a spot on Explore page can give you a boost.
Utilize Instagram Analytics
Having a better knowledge of what is working and what is not will assist come up with a well-crafted marketing plan, saving your effort and time in the future.
Monitoring and tracking your content performance is one of the best methods to take on the Instagram algorithm. But diving into your Instagram Analytics means more than just discovering which stories, photos, or videos performed best. Truly understanding your content performance by tracking key metrics over time is essential to understanding what benefits enhance your ranking. Later’s Analytics feature is the most uncomplicated way to do this.
With Later’s Instagram Analytics, you can get a visual overview of your content performance in an easy-to-use dashboard.
You’ll find all of the must-have analytics from Instagram in a suitable format, also many other data points – like your best time to post (in paid plans).
Optimize Hashtag Strategy
Using hashtags to the posts is an effective method to reach more people on Instagram, which signifies more views for the Instagram algorithm to take into account.
A good hashtag strategy helps you reach relevant people to your business and most likely engage with your content.
In a recent study, we found that feed posts with 30 hashtags acquire the highest level of engagement on average. This number may feel like lots, but one method to find new hashtags for your brand is by utilizing Later’s Hashtag Suggestions feature. Hashtag Suggestions automatically find relevant hashtags for your posts based on other hashtags you use.
All you have to do is know one appropriate hashtag, use that in Hashtag Suggestions, and its feature will immediately generate many other relevant hashtags.
Once you have discovered the most suitable hashtags for your business, you can utilize Later’s Saved Captions feature to curate ready-made lists of hashtags that you can use for your post captions.
Deliver real value
There is a lot of digital ink splattered on the topic of providing real value to your followers. And yet many people still do not fully understand its meaning. Essentially, delivering real value points that you need to present people a concrete reason to engage with your content. To discover if your post is likely to have real value, try to summarize its main conclusion or message in a sentence or two:
- Can people gain something from it?
- Does it sound valuable?
- If someone else makes a similar post, would you appreciate it?
- Will it inspire users to do something different?
Cross-Promote Your Content on Instagram
If you want a quick and easy engagement victory to help grow your algorithm ranking, cross-promoting Instagram content is an excellent place to begin.
As Instagram has grown, so have the number of channels you can share content with: Instagram reels, feeds, guides, and stories. Instagram Collabs feed posts (with co-shared authorship) are also a great fresh way to contact new audiences.
You can strategically utilize these different publishing channels to drive different audiences to your recent content. It can be as easy as sharing an eye-catching preview of a reel in your feed or even adding a feed post to Instagram Stories.